MotoAmerica: More on Vision Wheel’s 2-year deal with Team Hammer – Roadracing World Magazine
VISION WHEEL’S BOLD NEW SPONSORSHIP WITH MOTOAMERICA’S ICONIC TEAM HAMMER
BREA, Calif., February 28, 2022 — For the 42nd consecutive year, the iconic Team Hammer is racing motorcycles in the United States, having dominated the 2021 MotoAmerica Supersport Championship, and looks set to continue competing in 2022. The team, which now races as Vision Wheel M4 ECSTAR Suzuki, is fielding a lineup of talented racers across multiple classes, all riding legendary Suzuki GSX-R machines.
A new aspect of the effort is the team’s title sponsor, Vision Wheel. A leading supplier of custom wheels for many types of vehicles; Vision Wheel’s goal is to reach current and future customers through racing. “The people who go to the races and are all about the racing are Vision Wheel customers,” said Roger Minor, CEO of Vision Wheel, “the demographics suit us perfectly.
“This is our 46th year and we continue to grow quite rapidly. We have great wheel options for trucks, SUVs, automotive, ATV/UTV applications and Jeeps…we’re in just about every automotive and truck segment. We have a strong nationwide distribution and our products can be found in thousands of stores and boutiques across the United States.
The Vision It AR augmented reality smartphone app stands out further from Vision Wheel’s marketing; allowing users to take a picture of their vehicle and see what it would look like with different Vision Wheels. “We’re the only aftermarket wheel company that we know of currently offering this app, and it works great,” Minor said. “Users can see what their ride will look like and share the upgrade with their friends.”
Vision Wheel joined the MotoAmerica racing series as a sponsor last year; and has now increased its support for 2022. “For us as a company, it’s all about reaching more people,” Minor continued, “getting our name out more effectively and becoming more of a household name. for enthusiasts. We sponsored a MotoAmerica rider last year; and had a strong response. Joining forces with Team Hammer expands that support and will help us achieve our business goals. We are on motorcycles in every category we Team Hammer participates We seek to expand our sponsorship with social media content, TV coverage and exposure to race fans at every MotoAmerica event.
Minor credited MotoAmerica organizers with positive growth. “I’m really happy with MotoAmerica. Their leadership is doing a great job and the sport is growing again in the United States. I was really excited last year by the number of people at the races. MotoAmerica is seeing ridership levels they haven’t seen in many years.
As a lifelong motorcyclist, Minor himself has raced for fun over the years. “I was an amateur racer,” Minor said, recalling his racing days. “I ran a few years from the late 80s to the mid 90s; but I ran a business and worked every day. Running was a hobby and I had a lot of fun doing it. It’s a passion for me. I love motorcycles and I love motorcycle racing.
Minor felt the urge to compete a few years ago and returned to the track. “I raced again in 2012; much like a kind of “bucket list” item, coming over 60 years. The Hammer team helped me with a competition bike and some technicians to support me during the races. I had a lot of fun that year playing as a hobby. The Hammer team has always been very well run and it’s a great relationship for us. I’ve known the guys since the 1980s, John Ulrich and Keith Perry and other key members of the team. They are highly respected. The Hammer team is very professional and the type of organization that Vision Wheel strives to be associated with.
Another highlight of Team Hammer’s 2022 sponsorship is Vision Wheel supporting a three-bike Daytona 200 racing effort that includes Team Hammer riders Richie Escalante, Vision’s Sam Lochoff and Geoff May all competing on road bikes. Suzuki GSX-R600 race Supersport championship winners. .
“We’re looking forward to being on the grid at Daytona,” Minor concluded.
ABOUT TEAM HAMMER
The 2022 season will mark Team Hammer’s 42nd consecutive year of operation as a professional road racing team. Race bikes built and fielded by Team Hammer have won 128 AMA Pro and MotoAmerica National races, finished on the AMA Pro and MotoAmerica National podiums 332 times, and won 11 AMA Pro and MotoAmerica National Championships, as well as two South American Championships FIM (in Superbike and Supersport.) The team has also won 137 total endurance races (including seven 24-hour races) and 13 WERA National Endurance Championships with Suzuki motorcycles and holds the American record for mileage covered in a 24 hour race. The team also competed in the televised Formula USA National Championship of the 1990s, running the famous methanol-fueled GSX-R1100 “Methanol Monster” Superbikes and won four F-USA championships.
ABOUT THE VISION WHEEL
Founded in 1976, Vision Wheel is a nation’s leading supplier of custom wheels for cars and trucks, and a premier manufacturer of custom wheels and tires for ATVs, UTVs and golf carts. Vision Wheel looks beyond current trends and into the future in the development, manufacture and distribution of its wheels. Vision’s street, racing, off-road, American Muscle and Milanni lines of wheels are distributed nationally and internationally through a network of trusted distributors. Vision Wheel also produces the Vision It AR app to allow users to see what their wheel of choice will look like on their vehicle prior to purchase and installation. For more information about Vision Wheel, visit www.visionwheel.com.
Suzuki Motor USA, LLC. (SMO) distributes motorcycles, ATVs, scooters, auto parts, accessories, and ECSTAR oils and chemicals through an extensive dealer network in 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified global manufacturer of motorcycles, ATVs, scooters, automobiles, outboard motors and related products. Founded in 1909 and incorporated in 1920, SMC has business relationships with 201 countries/regions. For more information, visit www.suzuki.com.